Pet Cremation approved by Hampshire Trading Standards

Pet Crematorium gets Trading Standards Seal of Approval

Award winning Dignity Pet Crematorium has become the region’s only pet crematorium to gain approval from Trading Standards having been accepted into their Buy With Confidence Scheme.



Kevin from Dignity Pet Crematorium receiving certificate

Launched in 1999 the scheme provides consumers with a list of local businesses which have given their commitment to trading fairly. Every business listed has undergone a series of detailed checks before being approved as a member of the scheme. 

Kevin Spurgeon said “Sadly the reputation of pet crematoria has been tarnished by scandals in recent times – most notably the Peak Pet Cremations fraud case.  We hope being accepted onto the Buy With Confidence Scheme will help reassure both pet owners and veterinary practices by giving them more confidence that the pet cremation service we offer is being described honestly and accurately to them.  I hope this will prompt other pet crematoriums to join the scheme.”

Membership of the scheme is not given lightly – amongst other checks, each applicant will have their complaints history reviewed and will receive a visit from Trading Standards. Good references are required from previous customers and applicants must agree to abide by the scheme's code of conduct, which requires them to follow the letter and spirit of the law.

The family run business is also delighted at being ranked 1^st out of 810 pet service providers throughout the UK after receiving a string of glowing reviews from their customers on the Freeindex website.

Kevin explains “We are the only pet crematorium to have live, independent reviews displayed on our website.  Our average rating is currently 5 out of 5 and we have been truly humbled by the kind things people have said about us in their reviews.  It spurs us on to do our best to help owners give their pet the send-off it deserves.”

Dignity Pet Crematorium started in 1992

This summer the pet crematorium will be celebrating it’s 20^th anniversary.  Dignity was started by Barry and Carole Spurgeon in 1992 after being distressed by a documentary showing the way pets were treated like waste after their death.  Barry, a fashion agent for 30 years, wanted their dog Brutus to have a more respectful end and so came up with the idea of using the Grade 2 Victorian Brick Kiln in their garden to provide individual pet cremation services.

Barry says “Worryingly, nothing has changed much and the way pets are treated varies considerably so it’s important owners do their own research before the day so they can make an informed decision as to who looks after their pet when the time comes.”

For more information about Dignity Pet Crematorium's individual pet cremation services in Hampshire, Berkshire, Surrey, Buckinghamshire, London and surrounding areas just visit the Dignity Pet Crematorium website.  For other pet crematoria visit www.appcc.org.uk

Visit Dignity's Facebook Page for up to date information